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General Mills own markets and manages over 300 brands. on the company website www.generalmills.com, these brands are organized by food category: baking, bread, cereals, pasta
General Mills own markets and manages over 300 brands. on the company website www.generalmills.com, these brands are organized by food category: baking, bread, cereals, pasta and so on visit the companies website, and choose one category to examine and then answer the following questions about the brands in that category Let's say General Mills wants to launch a new brand in your category. Would you recommend a line extension, brand extension, or new brand name? Briefly describe how the new brand should be positioned, for example, should it be a new flavour, or colour, and if so, what? Come up with a new brand name for your product
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