Question
Given a six-month promotional budget of US$10,000, what digital marketing strategies would you recommend to an international firm, which intends to introduce a new gaming
Given a six-month promotional budget of US$10,000, what digital marketing strategies would you recommend to an international firm, which intends to introduce a new gaming product into an overseas market? How would you evaluate the success of your recommended strategies?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
