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Government Participation in the Marketplace Consider the following: Government agencies that can help you Regulations you must follow etc. Promotional Mix . ) Advertising Objectives

Government Participation in the Marketplace

Consider the following:

Government agencies that can help you

Regulations you must follow etc.

Promotional Mix. )

Advertising

Objectives

Message

Media mix

Approximate costs

Linguistic concerns/limitations

Legal constraints

Advertising agency partners

Sales promotions

Objectives

Activities

Approximate costs

Personal selling activities

Other suggested promotional activities

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