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Health Care CLV Exercise Table Template Variable Patient Type #1 (COPD) Patient Type #2 Revenue $500 $10,000 Margin $500 x .75 = ? $10,000 x

Health Care CLV Exercise Table Template

VariablePatient Type #1 (COPD)Patient Type #2
Revenue$500$10,000
Margin$500 x .75 = ?$10,000 x .45 = ?
Lifetime153
Churn Rate  
Retention Rate  
Acquisition Cost$100$100
Interest Rate (Fixed)5%5%
CLV1 (Simple Model)  
CLV2 (Advanced Model)  

 

What is the customer lifetime value of first segment of clients? What is the customer lifetime value of the second segment of clients?

Are both segments profitable? Should Tess have different strategies for the management of each client segment? Why or why not?

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