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Business level strategy and value chain activities are closely connected and clearly have a relationship with each other. Business level strategy refers to the approach an organization takes to compete in that market. Value chain activities refers to a series of activities that an organization processes to create and deliver a service or product to the market. The relationship between the two is that the chosen strategy influences how the organization manages its value chain.

Disruptive business models can alter the value chain by leveraging technology or new innovative approaches. For the business, a disruptive models can drive innovation, and create a new way to deliver value. For a competitor, these disruptive models can pose a threat to competition who can struggle to adapt.