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company. Therefore, the existence of subcultures does not affect larger the sale of the products of Apple. The management identies the national cultures of the countries they operate in so that they can decide how to approach such markets. Culture has impact on the sale of music and Apple has employed people from different backgrounds so that they can sell the products of the company according to the cultural practices of the consumers. The company has embarked on the strategy of employing the nationals of a country in which they operate. This strategy has helped reduce cultural conicts that may arise due to cultural differences (Royer, 2005). The brands of Apple Inc. have become an icon in the market such that people have started identifying these products as a representative of other products in the market. lconicity of Apple products is explained by the high consumer loyalty for such products in local and global markets. Apple has dominated the music industry. and this has made the company improve its image. Apple has become an icon in the establishment of online music industry because the company has been able to sell many of its products through this system. Apple has established the myth of creativity and innovation in the computer industry. It is through its innovative strategies that the company has been able to create products with a high demand in the market (O'Grady, 2008}. 1) Dene brand and brand equity. 2) Evaluate the brand attributes used by Apple Inc. 3) Review the importance of Logo, Taglines to Apple Inc. 4) Based on article, summarize benet of branding to seller