Hello tutors, I need help with this assignment. I have to do phase two. I am struggling to answer these questions and find information. I could use all the help I need. Please. The case is much longer than that and I have covered the first part. however, these 6 sections are very confusing and I cant seem to find the information required. Thank you

5.0 PRODUCT STRATEGY 5.1 Product Description Describe the current product being marketed (include all elements of branding, packaging, labeling, sizing, forms). Where is this product in the Product Life Cycle? 5.2 Branding Strategy What approach to brand names is used by the product (i.e. individual brand, private label etc)? Why does this make sense for the brand? 5.3 Features and Benets Outline the benefits and features of your product, using the following chart: Benefits and value to the Customer Features Providing the Benefit 5.4 Product Strategy Modications What changes do you recommend to the product strategy over the upcoming year that will help to ensure competitive differentiation? Consider additional features, supplementary services, product or packaging redesign. Provide 1 product strategy modifications that you are recommending for the planning period. Description of the tactic/program should include the purpose, executional specics (how), budget, and explanation of how this tactic/program appeals to the target market and an objective for the tactic. 6.0 PRICING STRATEGY (EUROMONITOR) 6.1 Current Pricing State the pricing of your current product offerings in Canada. Costs what is the impact of the cost of goods on your product pricing (consider variable and xed costs)? 6.2 Competitive Pricing List the prices of competitive products in the market, for comparison. Have the competitors initiated any promotional pricing tactics in the past year? 6.3 Consumer Impact What is the consumer view of pricing in this market? ls pricing elastic/inelastic? MKTG 41003D MARKETING PLAN PROJECT Page 6 6.4 Pricing Strategy Modifications What changes do you recommend to the pricing strategy over the upcoming year that will help to ensure success? Describe 1 tactic/program to support the pricing strategy that you will implement in the next year. Description of the tactic/program should include the purpose, executional specifics (how), budget, and explanation of how this tactic/program appeals to the target market and an objective for the tactic. 7.0 CHANNEL STRATEGY 7.1 Current Marketing Channels Outline in detail (including # of locations), the current consumer marketing channels. Describe the direct/indirect channels. 7.2 Competitive Channel Strategy List the channels used by competitive products in the market, for comparison. Do any of the competitors have a significant advantage? 7.3 Channel Strategy Modifications What changes do you recommend to the channel strategy over the upcoming year that will help to ensure success? Described tactic/program to support the distribution strategy that you will implement in the next year. Description of the tactic/program should include the purpose, executional specifics (how), budget, and explanation of how this tactic/program appeals to the target market and an objective for the tactic. 8.0 COMMUNICATIONS STRATEGY 8.1 Current Communications Strategy List and describe (be specific) the current promotional tactics used by your company/product using this table to organize the information: Platform Description of Key Message Results programs/tactics used Is it effective? Advertising Sales Promotion PR and Publicity8.0 COMMUNICATIONS STRATEGY 8.1 Current Communications Strategy List and describe (be specic} the current promotional tactics used by your company/product using this table to organize the information: Description of Key Message Results program/tactics used I s it effective? Sales Promotion PR and Publicity Online and Social Direct marketing Personal Sellin; Include examples of current promotions in the Appendix, if applicable. MKTG 41003D MARKETING PLAN PROJECF Page 7 8.2 Competitive Communication Strategy List the communication tools used by competitive products in the market, for comparison. Do any of the competitors have a significant advantage? 8.3 Communication Strategy Modications What changes do you recommend to the channel strategy over the upcoming year that will help to ensure success? Describe 2 programs to support the communications/promotional strategy that you will implement in the next year. Descriptions of each tactic/program should include the purpose, executional specifics (how), budget, and explanation of how this tactic/program appeals to the target market and an objective for the tactic. 8.2 Competitive Communication Strategy List the communication tools used by competitive products in the market, for comparison. Do any of the competitors have a significant advantage? 8.3 Communication Strategy Modications What changes do you recommend to the channel strategy over the upcoming year that will help to ensure success? Describe 2 programs to support the communications/promotional strategy that you will implement in the next year. Descriptions of each tactic/program should include the purpose, executional specifics (how), budget, and explanation of how this tactic/program appeals to the target market and an objective for the tactic. 9.0 IMPLEMENTATION TIMELINE Create a timeline or blocking chart for all tactics (product, price, channel, and communication) described in the previous sections. 10.0 FINANCIALS AND FORECASTS 10.1 Marketing Expense Budget Create a marketing expense budget for the 5 tactics/programs. Justify this financial spend by explaining how you came up with the budget (your assumptions). 10.2 Income Statement Include a one-year Income Statement. a one-year sales revenue forecast for your product in Canada (start with Section 2.4 and using Euromonitor data). Include all relevant expenses (including marketing expenses). Include all assumptions that support each line of the income statement. 11.0 METRICS, AND MARKETING CONTROL Identify the marketing metrics that your company should monitor (Section 4.2) and to ensure that objectives are achieved. For each metric, explain how it would be measured. Discuss corrective actions that the company could take if the metric objective is not met. Use the following chart: Objective Marketing Metric How will the metric be Corrective action if the metric objective is measured? not met? -__ 11.0 METRICS, AND MARKETING CONTROL Identify the marketing metrics that your company should monitor (Section 4.2) and to ensure that objectives are achieved. For each metric, explain how it would be measured. Discuss corrective actions that the company could take if the metric objective is not met. Use the following chart: Objective Marketing Metric How will the metric be Corrective action if the metric objective is measured? not met? MKTG 41003D MARKETING PLAN PROJECT Page 8 12.0 BIBLIOGRAPHY All information must be DOCUMENTED and CITED according to APA 6'\" Edition guidelines. Please use the following resources as a guide. \\Mkipedia is NOT an acceptable reference. I-I.I.|I-I.': :K