HELP URGENT PLZ

RESEARCH SUBJECT

QUESTION IS NOT INCOMPLETE OR MISSING

1)Dorothy Dunning , Chief Production Manager , was on top of the world just two years ago . In her nontraditional job , she was cited to be the real backbone of the company , and her performance was in no small measure responsible for the mergers the institution was contemplating with other well - known global corporations . Of late though , the products of the company had to be recalled several times owing to safety concerns . Quality glitches and production delays also plagued the company . To project a good image to consumers , Dunning developed a very reassuring web site and made sweeping changes in the manufacturing processes to enhance the quality of the product , minimize defects , and enhance the efficiency of the workers , A year after all these changes , the company continues to recall defective products !

Do you think so research might have solved the Dorothy problem , if yes how ? (Be specific while answering and plan the body of writing recalling the concept of research ) 3marks

2) The GAAP ( Generally Accepted Accounting Principles ) do an unacceptable job of accounting for the principal activities of the Information Age companies . Today , investors are in the dark because the accounting is irrelevant . The basic purpose of accounting is to provide useful information to help investors make rational investment , credit , and similar decisions , but today's most important assets and activities - intellectual capital and knowledge work are totally ignored . Professor Robert A. Howell wants to reform the accounting system with the goal of making clear the measurement of how companies produce cash and create value .

How would you define the problem in the following case ? 2 MARKS