Here is an example of the objectives of Sunrise Senior Living:Our Principles of Service

Preserving Dignity

Every Sunrise resident receives the respect they deserve

Nurturing the Spirit

We care for the whole person: mind, body, and spirit

Celebrating Individuality

Every Sunrise resident has a life story that we want to hear and understand

Enabling Freedom of Choice

At Sunrise, options are a way of life

Encouraging Independence

We promote self-reliance in whatever ways are possible and comfortable for you

Involving Family and Friends

Communication with your family is a top priority, and your family and friends are always welcome at our community at any time day or night

As in this example, objectives should closely tie to the organization's strategic objectives?