Hi below are the questions but I want you to help me into the three headers: Issues, Analysis, Recommendations. What are the tangible and intangible assets that UBits possess? Try running them through a VRIO analysis to clearly identify where their strengths and weaknesses then apply this to determine a logical recommendation as to which of the four growth strategies they should pursue.

What structural forces influence the profitability of the European airline industry?

How has Ryanair influenced the development of the industry? How would you evaluate Ryanairs performance between 2013 and 2018?

What metrics would you use to evaluate it and why?

How would you describe Ryanairs business model?

How has it evolved from 2013 to 2018?

What are Ryanairs main strengths and weaknesses? What are the main challenges facing Ryanair currently (i.e., 2019)?

What recommendations would you put in place to secure the companys strategic position and future growth?