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Hola buenas tardes!! Espero se encuentre muy bien. Les pido de favor la respuesta en espaol y tambin requiero referencias bibliogrficas para poder citar la

Hola buenas tardes!!

Espero se encuentre muy bien. Les pido de favor la respuesta en espaol y tambin requiero referencias bibliogrficas para poder citar la informacin recibida. Gracias.

1.- porqu es necesaria la segmentacin de mercado

2.- explica acerca de si la segmentacin de mercados es una inversin o un gasto de operacin.

Saludos,

Alejandra

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