Homework: Ch $08$ Marketing Metrics $2$

Question $1,$ Metrics $8\mathrm{.}2$

HW Score: $0\%,0$ of $10$ points

Part $1$ of $3$

Points: $0$ of $10$

uestion list

Mini Case: Assessing the New Product Development Process of Strategic Business Units

You are the CMO of a large multinational corporation. Your company has $4$ distinct strategic business units $($SBUs$).$ Each SBU is responsible for developing lots of new products every year, and each SBU manages its new product development process in different ways. You would like to assess how each SBU is performing on its NPD process.

Question $1$

Click the icon to view the information about the metrics provided or needed to be calculated under the NPD process.

Click the ico$-2$ Question Viewer tional equations.

$$ Click the icon to view the provided metrics.

Which SBU is commercializing the fewest products?

with corresponding commercialization number of $($Round to one decimal place.$)$