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How and when did the Hershey Company enter Japan's market? What are Hershey's key objectives in this country (e.g., expand sales vs. manufacture for export)?
How and when did the Hershey Company enter Japan's market? What are Hershey's key objectives in this country (e.g., expand sales vs. manufacture for export)? What types of investments do they have?(e.g., sales offices, wholly owned manufacturing plants, joint ventures, local company acquisitions)?Evaluate the effectiveness of their strategy.
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