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How can a brand like H&M follow these steps of pricing for a new innovation Step 1 : Select pricing objectives Step 2 : Assess
How can a brand like H&M follow these steps of pricing for a new innovation
Step 1 : Select pricing objectives
Step 2 : Assess target markets evaluation of price and ability to buy
Step 3 : Determine demand
Step 4 : Analyse cost and profit relationships
Step 5 : Evaluate competitor prices
Step 6 : Select a basis for pricing
Step 7 : Select pricing Strategy
Step 8: Determine Price
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