How can an organization select the most effective and well-fit advertising campaign to reach the target audience and promote the organization's positioning? Include a brief assessment of the brand equity impact for inadequate campaign planning. Answer this using information from pages 236 - 241 in the text.

Link to text: https://drive.google.com/file/d/1n0pQTaFy-lNglyCk6O3UEW08lMu9AFZ7/view?usp=sharing

Alternate link: https://gofile.io/d/9k0lgS

If you have to use the alternate link, and it asks, just say "already have VPN." There's no reason for one anyways.