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How can Starbucks utilize an ethnographic/observational approach in their marketing research? What are some advantages of ethnographic/observational approaches and what can they yield that might
How can Starbucks utilize an ethnographic/observational approach in their marketing research? What are some advantages of ethnographic/observational approaches and what can they yield that might be absent in quantitative consumer research?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
