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Describe the interrelatedness of local, global, international and intercultural issues, trends and systems to marketing (Global Awareness)
Describe the interrelatedness of local, global, international and intercultural issues, trends and systems to marketing (Global Awareness)
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
