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How do seasonal trends or holidays impact consumer behavior in our industry, and how should we adjust our marketing calendar accordingly? Explain in detail.
- How do seasonal trends or holidays impact consumer behavior in our industry, and how should we adjust our marketing calendar accordingly? Explain in detail.
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Seasonal trends and holidays have a significant impact on consumer behavior across various industries including retail hospitality and entertainment Understanding these patterns and adjusting your mar...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
