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How do small firms defend their competitive advantage over large firms? customer loyalty speed and surprise awareness digital technologies
How do small firms defend their competitive advantage over large firms?
customer loyalty
speed and surprise
awareness
digital technologies
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
