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How does customer satisfaction influence brand health and business performance, based on the article Measuring Brand Health to Improve Top - Line Growth? It has
How does customer satisfaction influence brand health and business performance, based on the article "Measuring Brand Health to Improve TopLine Growth"?
It has no significant impact on customer loyalty or spending.
It is less important than brand leadership.
It only affects the likelihood of customer referrals.
It is strongly correlated with current sales and future growth.
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