How is Carol Veldt attempting to create brand experiences for her visitors?

 What activities of Carol Veldt demonstrate the role of a marketing manager?  Seagull Terrace now has two distinct target markets. Define and describe them. 

 In what ways might Carol be implementing the product concept? 

 

5. Is Carol implementing the selling concept? If yes, discuss how.

 

 

6. How might the marketing mix at Seagull Terrace differ between its two target markets?

 

 

7. In order to guarantee customer satisfaction, what must Carol offer in the way of services and amenities? 

 

 

8. Explain how Carol is engaging in partner relationship management. Explain how this could be enhanced.

 

  

9. Clearly the Millersville Lions Club provides needed service to the local community. How would you define their market offering?

10. Since the Millersville Lions Club appears to provide services both needed and wanted by the local community, why has this club, along with so many other service clubs in the United States, faced declining membership?