How is marketing research different from competitive marketing intelligence?

A$.$ Marketing intelligence requires primary data collection, while marketing research only uses secondary data.

B$.$ The marketing intelligence process involves four steps, while marketing research has six steps.

C$.$ Marketing intelligence requires the use of outside research firms, while marketing research does not.

D$.$ Marketing intelligence gathers information about general consumer, competitor, and marketplace happenings. Marketing research uses formal studies that provide customer and market insights for specific marketing situations and decisions.

E$.$ Marketing intelligence is systematic, while marketing research is not.