How many production lines are there? as many as a company needs to produce its products, in an unlimited amount one for all companies none of these always exactly five per company one per company How much do customers expect segment prices to fall each year? $0.75 segment pnice changes vary depending upon relative market demand 5050 $1.00 price expectations remain constant in each segment The pro forma statements allow team members to none of these observe the expected results of changes made to vanables assuming their accuracy all of these design their own performance criteria with which to comperfe market segments make changes to variables