How to Select Keywords

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Searcher Intent

Think about what the searcher wants and what your website provides.

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Average Monthly Searches

This indicates the traffic potential of a keyword or$,$ in other words, the potential number of impressions and clicks your ad can acquire in any given month. This metric is also called Search Volume.

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Level of Competition

A high$-$competition keyword is one that a higher number of advertisers bid on relative to other keywords.

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Suggested Bid

Google and Bing use historical data to look at what other advertisers are paying per click to advertise on certain keywords. Advertisers use this information to determine how much they can expect to pay per click to advertise on specific keywords. Because of the unknown variables of each advertiser, it is not the exact amount that each advertiser will pay, but it does provide a close estimate.

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