how to write an Essay about

The COVID-19 pandemic, Organizations of all types have responded to this in different ways -- we are now entering a new phase of the crisis characterized by many as a "re-opening."

Imagine you have been named to the equivalent of a CMO (Chief Marketing Officer) role in your current organization. Please explain,from a marketing perspective, what you believe the organization's "re-opening strategy" and supporting tactics should look like, and why. What should you be doing, and how should it differ from what you did during the previous 18 months as well as in the pre-COVID period? What would be your criteria for adopting or supporting various possible approaches?