Question
How will Starbucks deal with cultural differences, especially regarding smoking and alcohol? Provide your own solution also. Why will Italy be difficult and what makes
How will Starbucks deal with cultural differences, especially regarding smoking and alcohol? Provide your own solution also.
Why will Italy be difficult and what makes them think that they can succeed?
How is it different from McDonald and from the gap?
Why did Mark McKeon not find the switch difficult from fashion to coffee? Where did he see a difference?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
