Question
How would you recommend Go-Jek to protect its market share? Go-Jek faced intense competition when Grab Bike- a motorcycle taxi service similar to Go-Jek- was
How would you recommend Go-Jek to protect its market share? Go-Jek faced intense competition when Grab Bike- a motorcycle taxi service similar to Go-Jek- was launched in Jakarta.
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To protect its market share GoJek could consider the following strategies 1 Diversification GoJek could expand its services beyond transportation and offer additional services such as food delivery gr...Get Instant Access to Expert-Tailored Solutions
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Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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