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https://hbr.org/2012/09/simple-rules-for-a-complex-world Use article to answer 2) On the one hand, while simplification certainly appears to be a goal in this case, nevertheless the rules set

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2) On the one hand, while simplification certainly appears to be a goal in this case, nevertheless the rules set by senior management and the cross-functional team also appear to be quite broadly stated. What function(s) might this practice serve?

Hint: Some ideas might be found in (1) the page 25 section of your book: "The need for objectives at all organizational levels," (2) page 26, Figure 2.2 in your book, and/or (3) the "Adapting to Local Circumstances" section of the Sull & Eisenhardt article.

https://www.google.com/search?q=a+company%27s+strategy+making+hierarchy&rlz=1C1CHBF_enUS836US836&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj1muO3zLLjAhWIWM0KHVUGBFAQ_AUIESgB&biw=1520&bih=836#imgrc=r2R2-4h58BGg9M:

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