https://www.redrooffranchising.com/our-brands/red-collection

1.List at least 3 variables for the following segmentation categories:

1)Demographic

2)Geographic

3)Behavioral

4)Psychographic

2.Conduct market segmentation and targeting for your brand - Segment the brand's market into at least 3 different categories (list actual segmentation examples and make sure you identify both the segmentation category and variable you are using! You must use 3 different segmentation categories) and label (identify) the target market from your market segmentation table below. (Keep this table in your assignment submission.)