Hunter Essentials Inc. specializes in producing four big game hunting gear products: rifles, ammunition, knives, and apparel. The company is in the process of developing its balanced scorecard.

The company has the following strategic objectives: Satisfy the customer

Reduce employee turnover Improve shipping efficiency Increase profits Increase product selection diversity Reduce product defects

The company also has the following performance metrics:

Number of unique products

Average employee tenure

Percentage of defective products (as compared to the total number of products produced)

Online customer reviews Days from ordered to delivered Customer retention percentage Market share

Instructions

1. Determine which performance perspective each strategic objective should fall under.

2. Match each performance metric to a strategic objective and draw a measure map showing how the performance metrics affect each other.

3. Suggest at least one strategic initiative for each strategic objective.