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Hurston (1942, p.91) states Research is formalised curiosity. It is poking and prying with a purpose. Discuss what is meant by this statement and whether

Hurston (1942, p.91) states "Research is formalised curiosity. It is poking and prying with a purpose". Discuss what is meant by this statement and whether or not you believe this to be appropriate in relation to Marketing Research. Use examples to help illustrate your answer.

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