Question
In using the chain ratio for opportunity assessment, if the US market is 330 million persons and the product is expected to target persons over
In using the chain ratio for opportunity assessment, if the US market is 330 million persons and the product is expected to target persons over age 65 (30% of the population), who don't have high speed internet access (45% of the population), which formula will give the estimated market size for the product?
Group of answer choices
330MM.30.45
330MM.30.50.45
330MM.70.50.55
330MM.70.55
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
