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Hyperion Inc., currently sells its latest high-speed color printer, the Hyper 500, for $349. It plans to lower the price to $308 next year. Its

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Hyperion Inc., currently sells its latest high-speed color printer, the Hyper 500, for $349. It plans to lower the price to $308 next year. Its cost of goods sold for the Hyper 500 is $191 per unit, and this year's sales (at the current price of $349) are expected to be 20,800 units. a. Suppose that if Hyperion drops the price to $308 immediately (rather than waiting one year) it can increase this year's sales by 30% to 27,040 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that for each printer sold, Hyperion expects additional sales of $95 per year on ink cartridges for the three-year life of the printer, and Hyperion has a gross profit margin of 81% on ink cartridges. What is the incremental impact on EBIT for the next three years of such a price drop

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