Hypothetical Case: Hyundai is launching a new all-electric car called Faraday. Faraday actually invented an electric generator before Tesla, so Hyundai is trying to use this name as a clever trick to say that they have a more original version of an electric car than Tesla. Here is some information about Faraday: Faraday Bioc The Hyundai Faraday is a low-cost, sporty all-electric car. It is not as sophisticated or fast or durable as the Tesla but has a very sporty style and a lot of high-tech extras including software that allows full communication between your Samsung or iPhone smartphone: view videos on the in-car screen or listen to music through the "Beats by Dr. Dre" sound system, navigation linked to your phone, remote starting and security via your phone and many more features. The Hyundai Faraday base model costs only $19,988 and with the state and federal tax rebates on electric cars of $7,500 the net cost is only $12,488. On top of that, Hyundai financing offers a 1.8% financiing plan for most qualified buyers and a $500 rebate for first time car buyers. The target consumers for Faraday are recent college grads and other newly employed young men and women, middle-class who want to save money on gas, want a qkality car at an affordable price and care about the environment. IIN 5 TO 7 SENTENCES, EXPLAIN AN INNOVATIVE, CREATIVE UNIQUE EXPERIENTIAL MARKETING STRATEGY THAT WILL PROVIDE A UNIQUE, MEMORABLE EXPERIENCE FOR THE TARGET CONSUMERS AND ENCOURAGE THEM TO PURCHASE THE HYUNDAI FARADAY ELECTRIC CAR BY INFORMING THEM INTERACTIVELY AND PERSUASIVELY ABOUT THE CAR'S KEY UNIQUE BENEFITS. (Review your notes and lectures on what experiential marketing is. If the tactic is not experiential, you will not receive any points.) [Important note: This is not about Faraday Future which is a real car brand that was started after this question was written. Assume this is an entirely new brand and is being introduced for the first time and Faraday Future does not exist.] Hypothetical Case: Hyundai is launching a new all-electric car called Faraday. Faraday actually invented an electric generator before Tesla, so Hyundai is trying to use this name as a clever trick to say that they have a more original version of an electric car than Tesla. Here is some information about Faraday: Faraday Bioc The Hyundai Faraday is a low-cost, sporty all-electric car. It is not as sophisticated or fast or durable as the Tesla but has a very sporty style and a lot of high-tech extras including software that allows full communication between your Samsung or iPhone smartphone: view videos on the in-car screen or listen to music through the "Beats by Dr. Dre" sound system, navigation linked to your phone, remote starting and security via your phone and many more features. The Hyundai Faraday base model costs only $19,988 and with the state and federal tax rebates on electric cars of $7,500 the net cost is only $12,488. On top of that, Hyundai financing offers a 1.8% financiing plan for most qualified buyers and a $500 rebate for first time car buyers. The target consumers for Faraday are recent college grads and other newly employed young men and women, middle-class who want to save money on gas, want a qkality car at an affordable price and care about the environment. IIN 5 TO 7 SENTENCES, EXPLAIN AN INNOVATIVE, CREATIVE UNIQUE EXPERIENTIAL MARKETING STRATEGY THAT WILL PROVIDE A UNIQUE, MEMORABLE EXPERIENCE FOR THE TARGET CONSUMERS AND ENCOURAGE THEM TO PURCHASE THE HYUNDAI FARADAY ELECTRIC CAR BY INFORMING THEM INTERACTIVELY AND PERSUASIVELY ABOUT THE CAR'S KEY UNIQUE BENEFITS. (Review your notes and lectures on what experiential marketing is. If the tactic is not experiential, you will not receive any points.) [Important note: This is not about Faraday Future which is a real car brand that was started after this question was written. Assume this is an entirely new brand and is being introduced for the first time and Faraday Future does not exist.]
