Question
I have been tasked to draft a Market Segmentation of a business which will be expanding to China, UK and Russia. I am confused of
I have been tasked to draft a Market Segmentation of a business which will be expanding to China, UK and Russia. I am confused of how to answer the question. I decided to segment the markets by size of the companies (Medium to large companies) we will be targeting. Please help me make my case on why
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
