Question
1. How does an event planning company develop a consistent message about its services? How does it best generate buzz? 2. What approaches to Advertising,
1. How does an event planning company develop a consistent message about its services? How does it best generate buzz?
2. What approaches to Advertising, Sales Promotion, Social Media, Direct/Database Marketing, Personal Selling, and Public Relations should an event planning company use?
3. What role should a sales force play in the marketing communications plan? How should direct marketing be used?
Step by Step Solution
3.42 Rating (155 Votes )
There are 3 Steps involved in it
Step: 1
1 Developing a Consistent Message and Generating Buzz Consistent Message Development Define the companys unique value proposition UVP which highlights what sets it apart from competitors Create a bran...
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Step: 2
Step: 3
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
