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Wal-Mart in Germany: A Company Culture That Didn't Fit Wal-Mart's expansion in Germany was nothing short of a disaster. Almost a decade after launching in Germany, Wal-Mart couldn't nd anyone willing to pay a cent for its assets. Due to the high costs of laying off workers in Germany, WalMart essentially paid a competitor in 2006 to take over its real estate and employee liabilities. How did Wal-Mart, who enjoyed so much success in the US, China, and other countries, get to that point? By failing to understand the culture of their employees and their customers. Here are a few places where Wal-Mart dropped the ball, according to my German colleagues who shopped at the store. - Germans don't like - or at least aren't very used to - very friendly customer service. Having a greeter at the entrance was unsettling. Having staff smile at customers was also strange some male shoppers thought female employees were irting with them. 0 Team spirit is a big part of American Wal-Mart stores, with team members doing a morning chant to motivate everyone for the rest of the day- Chanting in Germany is best suited for soccer matches and nowhere else, so there were reports of employees hiding in the bathroom in horror to avoid the morning chant. '- Even in higher-end German grocery stores. it's customary for shoppers to bag their own groceries. No shopper wants somebody else touching their groceries after paying. Having WeiMart cashiers bag the groceries themselves was considered a big no-no. All those things came together to create an uncomfortable atmosphere for both employees and customers. Of course1 there were problems beyond the culture misunderstandings. Wal Mart simply wasn't as competitive on pricing compared to long~established German discounters like Aldi. Still, syncing with German culture would have helped as they tried to build the brand within the country