I will share you my phase $1$ assignment which I did and after that i will give you phase $2$ which i have to do

here's my phase $1$ :

Calgary's Culinary Adventures: Must$-$Try Dining Destinations

Phase $1$

Introduction

Welcome to Calgary! In this city, eating is an adventure waiting to happen. Calgary offers a wide range of dining options, from cozy restaurants to more luxurious businesses. Every restaurant has a unique story to tell, and each dish is like a work of art.

Calgary is full of amazing restaurants, each with its own unique style and flavors. Whether you enjoy fresh, local food or want to try new flavors from around the world, Calgary has something for everyone. The campaign was chosen because it engages both locals and tourists, benefits local businesses, provides diverse content, and celebrates the city's culinary diversity.

Join us as we discover the best places to eat in Calgary. Get ready to taste delicious food and explore the heart of Calgary's food scene

Key Performance Indicators

$$ Website Traffic: Track visits to the campaign's website to determine interest and awareness.

$$ Social Media Engagement: Track likes, comments, and shares on Instagram and Facebook to gauge audience engagement.

$$ Customer Satisfaction Score $($CSAT$)$: Collect feedback from customers on their satisfaction with the campaign experience, which will provide insights into areas of strength and Improvement.

$$ Audience Reach: Measure impressions and reach on social media to determine campaign reach.

$$ Customer Reviews and Ratings: Check online reviews and ratings for featured restaurants to determine customer satisfaction.

$$ Social Media Follower Growth: Monitor the increase in followers on our social media channels during the campaign to show increased interest and engagement with our brand.

Social Media Sites

We'll use following social media sites to promote "Calgary's Culinary Adventures: Must$-$Try Dining Destinations," reaching our target audience where they're most active. Our goal is to raise awareness and sales by connecting with foodies and locals to improve Calgary's vibrant dining scene.

Instagram:

Facebook:

here is the phase two which you have to do:

Tools

a$.$ Describe at least two $(2)$ tools you will use to assist with social media

listening$/$qualitative content analysis. Be specific. Explain why you have chosen these

tools.

b$.$ Describe all of the tools you will use to track the social metrics$/$quantitative results of

your campaign. Ensure you have a tool that will track results on every social platform

you$$ve chosen. Explain why you have chosen these tools.

c$.$ Develop a method to track KPIs for each social media vehicle. You may use the tools

discussed in class or create a social media dashboard in a spreadsheet. Use this method

to track your social media activity during PHASE $3.$

Platforms

You must choose at least $3$ social media platforms for your campaign. Explain why you have

chosen the specific social media sites for your campaign. Use research and citations to support

your explanation.

Consider the following questions:

a$.$ In what ways can you align the platforms to send a clear consistent message?

b$.$ Are there any other promotional tools that can be used to support the campaign? Can

you incorporate social reminders in advertising messages, in store displays and other

venues?

Implementation Plan and Content Calendar

a$.$ How do you make the plan happen?

b$.$ What is the timing of your plan? Include time frames of when you should be most active

based on the social media vehicles that you have chosen $($Support with research!$)$

Explain why you have chosen the timing and frequency of your content.

c$.$ Create a $4-$week content calendar with a tentative schedule for your campaign.

Calendar should be as detailed as possible. Include post timing, content format, topic of

posts$/$captions$,$ and applicable keywords, URLs, hashtags, and calls to action. You should

be able to $$see$$ your campaign at this stage. Use a template found online or create your

own. The more that you plan now, the easier the following phases will be$.$

d$.$ Is there a budget required to accomplish the plan$$s objectives? Explain.