ical com- dollars to find a tult armaceuwill never provide the necessary return U roughly but perhaps opening its database fulfills an ethical nd Drug obligation.19 e to the diseases is called only in enough for the - es and Questions 1. What is your first reaction to Glaxo's approach to finding a cure for malaria? Is it a legitimate marketing ploy to get the public to believe that third-world countries? initiative or simply a smoke-and-mirrors it cares about so-called neglected diseases irn 2. What role could a social media tool like alaria Facebook play in supporting this initiative? volunteer researchers share on Facebook to speed up the process of finding a cure for nvest What information could Glaxo and the e cure ellec- apac- and- and malaria? 3. Search the Web and find at least two sites at which you can participate in "saving the world" through some sort of crowdsourcing le its y be aria. xo's an for ch- om- xo m- initiative. What sites did you find? Who sponsors the sites? What is the "save the world" focus? 4. What role can analytics play in facilitating this type of research? What "intelligence" would be important to capture and share with everyone? What sort of information regarding the 13,500 available compounds could be displayed in a digital dashboard