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I'd like someone to double check my answer please. Thanks! 4. Tovey Products, Inc. manufactures powder-coated hardware for kitchen cabinets. Powder coating makes handles and

I'd like someone to double check my answer please. Thanks!image text in transcribed

4. Tovey Products, Inc. manufactures powder-coated hardware for kitchen cabinets. Powder coating makes handles and knobs smooth to the touch, beautiful, long-lasting, but expensive. Each piece of hardware is approximately 50% more expensive than normal handle and knobs you might find in a hardware store. The target final customer for Tovey's products are consumer with either new home construction or someone doing a total kitchen remodel to create a high end, chef's kitchen. Most consumers choose the hardware through a homebuilder or remodeler/designer who chooses the hardware vendor for the consumer, so you will need to find a way to sell to through these. There are thousands of potential homebuilders and remodelers/designers nationwide. The question is how do you reach these homebuilders and remodelers/designers? Hiring your own sales staff is out of the question, since your buyers are all across the US and covering all of these buyers would be cost prohibitive. What type of marketing intermediary would you recommend to Tovey products to sell their hardware to these homebuilders and remodelers/designers? You want to start generating sales as soon as possible but without a lot of costs until the sales revenue comes in. Merchant Wholesalers and Resellers; These sellers would buy large volumes of product and sell them to distributors and or to customers. If a company wants to make a large amount at a lowered cost. Plus, the wholesalers would be able to take the products the same day without Tovey having to worry about storage and products sitting around

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