Identify a Cultural Myth or Ritual from your culture (however you define your culture) that has meaning and importance to you. 1.How does this impact the kind of consumer you are? (In order to develop a answer, you should include references to the concepts of the Self, Involvement, Reference Groups and Motivation here; possibly concepts of the power of Memory as well if applicable.

2.Many times cultural Myths, Rituals and Symbols are adopted by consumers outside of the culture (People not part of the culture using the symbols, institutions, styles, language, traditions of another culture - motivated by fashion, allyship, trendiness and even ignorance).

Whether it is the example you used in Part 1 or a different one - what is an example of a Cultural Myth, Ritual or Symbol from Your culture that has been appropriated in some way by consumers outside your culture? Why do you think others have adopted it? How do you feel about that - is it sacrilegious or do you celebrate and welcome the sharing of your culture?