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Identify Alphabet's global strategy (e.g. international, multi-domestic, global-standardization, or transnational) and use specific examples to illustrate how Alphabet uses that strategy. Evaluate the effectiveness of

Identify Alphabet's global strategy (e.g. international, multi-domestic, global-standardization, or transnational) and use specific examples to illustrate how Alphabet uses that strategy. Evaluate the effectiveness of Alphabet's global strategy. 

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