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Identify and define the institutions in the target country. Formal institutions a . Political institutions, b . Educational institutions c . Economic institutions Informal d
Identify and define the institutions in the target country.
Formal institutions
a Political institutions,
b Educational institutions
c Economic institutions
Informal
d Family, marriage, kinship institutions
e Religious institutions Define the institutions in the context of the product or servicemarket
Detail how each institution can affect the market entry.
Define the nonequity modes and equity modes in the context of your chosen product market configuration.
Contextualize the discussion with productor servicemarket into consideration.
Define and develop a value chain for your product in the context of the foreign market. You may find detailed info on this in Ch Define the value chain and its usages in the context.
Outline the VC in the context of the product or service you have chosen.
How institutions affect the mode of entry? Relate the mode of entry to the institutions and suggest the possible modes.
How would the Diamond model affect the mode of entry? Work on the diamond model in the context of the product or service and the target country.
Use the diamond model to discuss the viability of the entry.
What parts of the value chain are being proposed for entry into the foreign market? What parts of the VC can be distributed in different parts of the world including the currenthost country and the target country.
Provide the rationale for your reasons.
What is the role of resources and capabilities in the decision to internationalize your productservice Define the resources and capabilities in the context. How do they support or hinder new market entry?
How could you work on a strategic alliance for your move to the global market? Role of strategic alliances in moving into the target country.
Suggest a decision on an alliance and define the synergy that it could create.
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