Identify and describe the target audience of Coca-Cola, including its demographics. Identify trends within this target demographic. What categories of digital communities does your target audience belong to? https://instagram.com/cocacola?utm_medium=copy_link Looking at the link provided can you predict whether the intended consumers are connecting with the cocacola brand or with topics and content related to it, or is the content shared online misaligned with its intended target audience? Explain why and provide examples. Do you think Cocacola's social media marketing initiatives are effective? Describe how cocacola might change its social media presence to be more effective. How can the company use the digital conversation in developing new marketing initiatives? How can the client maximize these opportunities? Support your opinions and ideas with evidence. Please include references and website . Thanks