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Identify and describetwo business-to-business brands that you would deem to be strong and distinctive. Next, describe the characteristics of each brand that tend to set
- Identify and describetwo business-to-business brands that you would deem to be strong and distinctive. Next, describe the characteristics of each brand that tend to set it apart from rival brands.
Irrespective of the two brands selected, students should compare the brand equity, thebrand personality, and the brand attitude of the two brands. In addition, students can use the brand pyramid to compare the two brands of high technology firms.
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