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Identify at least three bases for segmenting the lawn mower market. Prepare a market-product grid illustrating at least one of these bases. text: Kerin, R.,
Identify at least three bases for segmenting the lawn mower market. Prepare a market-product grid illustrating at least one of these bases.
text: Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). McGraw Hill. ISBN: 978-1259924040.
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