Identify gaps in performance against the objectives and Provide recommendations to adjust and meet the objectives:

	Customers Reached	Customers Converted	Transaction Value	Declined Transactions	Net Revenue
Performance objectives	$137,000.00	$6,850.00	$102,750.00	5	$102,675.00
Actual Results	$139,819.00	$4,235.00	$63,539.00	47	$62,827.00

Performance objectives and Actual Results Performance objectives Actual Results 140,000.00 120,000.00 100,000.00 80,000.00 60,000.00 40,000.00 20,000.00 0.00 Customers Customers Transaction Value Declined Net Revenue Reached Converted Transactions