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Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made

Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

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Strategies for Entering the Global Market Exporting Strengths Lowrisk entry mode Leverages existing production capabilities Allows for gradual interna... blur-text-image

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