Question
Identify two types of primary and two types of secondary data resources that are available for conducting market research, specifying which methods can be used
Identify two types of primary and two types of secondary data resources that are available for conducting market research, specifying which methods can be used to gather that data.
Explain how you would use primary and secondary data in developing the marketing strategy for a hospitality, travel or tourism business.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
