Question
If I were to use marketing segmentation and targeting, using a lifestyle, would these apply? and could you help me in others/ if I was
If I were to use marketing segmentation and targeting, using a lifestyle, would these apply? and could you help me in others/ if I was introducing a new healthy oatmeal I would target the convenience meal hunters and the health conscience.
Health Conscience
Meals of Convenience
On-the-go
Young Adult
Would this be adequate market segmentation? How could I make it better?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
